Grow Your Business Through Referrals, Sales, and AI Systems
Learn it on your own, build it with us in a live program, or have us install it for you.
The system behind COO Alliance, The D2D Experts, Art of Drawers, CBR Capital, and more.
If This Sounds Like You, You Are in the Right Place
Most owners we work with are great at the work and stretched thin on everything around it. Here is what we help you fix.
- Your best clients would send people your way, but you have no simple way to ask.
- Referrals show up once in a while, but nothing you can count on.
- Deals slip away to "I'll think about it."
- You are buried in the day-to-day and you are the bottleneck for almost everything.
- You know AI could help, but you are not sure where to start.
Three Layers That Work Together
Referrals to grow, sales to convert, and systems and AI to run it all without you in every seat.

Referrals
The ask is a gift
An introduction is a service, not a favor. You are not putting someone on the spot. You are offering them something you would genuinely want for the people you care about.
Prospect, or connector?
Everyone you know is one of two things: someone who might benefit from what you do, or someone who can introduce you to someone who would. The question was never whether they would buy. It is which one they are.
Give your referrals an owner
Marketing has someone in charge. So do sales and customer success. Referrals usually have no one, so they stay random and accidental. Put one person in charge and referrals become a system you can count on.
Sales
Questions, not pitches
The best salespeople ask better questions, they do not talk more. Get genuinely curious about what someone needs, and the pitch makes itself.
Build the value before the price
People rarely balk at the price. They balk at value they cannot see yet. Make the want real first, and the number stops being the conversation.
Make the yes easy
No pressure, no pushing. Handle the real objection, clear the path, and let the decision be theirs. The yes that sticks is the one they feel they made.
Systems and AI
AI drafts, a human approves
AI takes the first pass on the messages, quotes, and follow-ups. A person reviews and sends. Nothing reaches a customer without someone signing off.
Buy back your time
Find the work that eats your hours and hand it off in the right order, to a virtual assistant and to AI, so you get back to what only you can do.
Systems that run without you
Document a process once and it runs the same every time, whether a person or an agent is doing it. You stop being the bottleneck.
We only share from what we have lived. What we teach is what has worked for us, and it is working for other people too.
Only from lived experience
Everything we teach is something we have actually done. Not a book report, not a theory we read somewhere.
Working right now
What we teach is what is working in our businesses today, and for the people we coach, in real time.
Simple to put to work
You should be able to use it this week. We keep it practical and easy to act on, not a deep study project.
Ways to Work With Us
Three ways in, from do it yourself to fully built with you. The same approach runs through all of them.
Do it yourself
Learn it and run it on your own time.The Playbooks
Free
The exact scripts and frameworks we teach, written out. Access them now at no cost.
Free Workshops
Free
The two referral workshops Mike taught for the COO Alliance, plus the companion guides and the referral tracker.
The WARM Room Library
$30/mo or $300/yr
All 36 WARM Room session recordings and companion guides, on your own time. Learn it and roll it out at your own pace, on a 12-month minimum.
Done with you · Live cohort
A live 12-week program, in the room with Stuart and Mike.The Back Office Install
Start here$750, or $250/mo x3
Hire a virtual assistant and put AI systems to work so the business runs without you in every seat. A live 12-week cohort led by Stuart Nadeau.
Done with you · One-on-One
Work with us directly, built around your business.Private Sessions With Mike or Stuart
From $815
Pick a topic from the 36 WARM Room sessions, prep with the replay and companion guide, then customize it to your business in a 30-minute working session. Scripts, role-play, drills, whatever gets it done. Bundles of 6, 12, or 24.
Referral Systems
Starting at $2,500
Install a referral system built for your company, with us guiding it in. Two ways to do it:
Fractional Sales Manager Support
We run your sales team's rhythm as your fractional sales manager: a weekly sales meeting, daily huddles, your team's communication channel managed day to day, and bi-weekly one-on-ones with each rep.
AI and Systems, One-on-One
We install AI and systems in your business, built around what you need most. Lead response, quoting, employee write-ups, and more. AI drafts, a human approves.
101 podcast episodes in under six months
Mike built two podcasts from scratch for two businesses, using nothing but self-generated appointments, word of mouth, and referrals. No ad spend. The same methodology we teach you.
Started for Sam Taggart and The D2D Experts to spotlight roofing owners.
Started for Elijah Cheeks to spotlight leaders in the M&A space.
Hear It From Sam and Elijah
The two owners those shows were built for, on what the same system did inside their businesses.
“To see him go to one of our clients and get 17 appointments booked between a few people that day, and then do it at our boot camp and get 61 referrals out of 9 people, it's just so cool to follow the framework.”Sam Taggart, Founder & CEO, The D2D Experts
“It led us from having no podcast episodes to having over 31 recorded, having no new deals to having $7.5 million and $10 million deals put into our inbox with ease, and 38 new introductions that already turned into revenue.”Elijah Cheeks, Founder, CBR Capital Group
More Voices From the Field
Owners and teams we have worked with, in their own words.
“Working with Stuart and Mike this last month has been great. How excited they are about referrals was contagious and got the rest of us excited too. They interviewed some of our customers, and having an outside source ask questions differently exposed holes in our current systems that we're now realizing and fixing.” Melody Chaney, VP of Marketing, The New Flat Rate
“It's been a full life transformation. I get to save a lot of time by using delegation, using my VAs, and having systems in place. It helps me make a lot more money simply by making sure that my follow-up is getting done. I'm a business owner, not a business operator.” Sylia Honne, WARM Room member
“He did probably more in two days than I've seen done in 20 years with teaching franchise partners how to reach out and get referrals to grow their business. Mike came in and in a couple days there's referrals flowing.”Allan Young, Founder, Art of Drawers
“I would recommend Mike as a speaker 10 times over. He did a ton of research into our process to really tailor his speech to something that hit home for all of our franchise partners.”Jake Farrell, CEO, Art of Drawers
From Inside The WARM Room
What members say after twelve weeks in the room.
“You guys are definitely delivering some really important, simple yet overlooked concepts, even for those of us who've been doing it forever. It's super high value content.”
“It's just nice to be in a community with people who are learning and growing. Having that community for 12 weeks keeps me green and growing, not ripe and rotting.”
“There's not a part that isn't relevant. Every session is relevant to what I'm doing.”
“If somebody asked me what's the one thing I use every day from this, it's the printed-out agenda. I use it every appointment.”
“The words that make referrals easy, that's stuff you can go try out right away.”
This Actually Works
Not theory. Not a framework on a whiteboard. Real results from real businesses.
From 5 Referrals to 171 Referrals. One Event.
Before The WARM Method
5-6
referrals using the old way: "Scan the QR code, get your $500 bonus."
After The WARM Method
171
referrals from a 5-7 minute presentation framed as "let's play a game."
A business owner came to a WARM Method workshop. They replaced the "scan and get paid" approach with a fun, engaging game using Culture, Language, and Structure. He got 90 referrals in the first session, and 171 by the end of the day. That's what happens when you stop bribing and start building culture.

A COO Alliance member ran a referral session at their event using the WARM Method. 90 referrals in the first 10 minutes. 171 by end of day. Previous attempt using the old approach: 5 to 6 referrals.

Brandon took what he learned at the WARM Method workshop, implemented it at his own event that same weekend, and generated 228 referrals. His CEO purchased Invest In Your Leaders seats for every member who hit their referral tier.

83 warm introductions submitted through the Alliance Builder Program. 9 qualifier calls booked. 3 completed. Built from one 20-minute session at a single event.
Meet Your Guides
We didn't read about this in a book. We've been doing it for over two decades.
We get it. You know your clients would refer you to others if they had the right framework. We've been in your shoes. That's why we built this.
The Moment It Clicked
A conversation with Cameron Herold that changed everything.
Mike sat down with Cameron Herold, founder of the COO Alliance, to talk about referral-based sales. He walked through his 20 years at Cutco, training over 5,000 sales reps, and then live role-played a referral ask on camera.
Halfway through, Cameron stopped him.
“This is gold. Like really, really big. This is like Hormozi gold, Dan Martell gold, Tony Robbins gold. You probably go ‘ah, it's no big deal’ but this is massive.” Cameron Herold, Founder of the COO Alliance
That moment was the push. Mike had been building referral systems for two decades, but hearing Cameron put it alongside names like Hormozi, Martell, and Robbins made it clear: this wasn't just a skill he had. It was a system other businesses needed. That conversation is the reason The WARM Method exists.
Let Us Find the Right Next Step for You
Not sure which option fits? Book a short call and we will point you to the simplest way to get the growth you are after, whether that is the WARM Room, the playbooks, or something built with you.
No pressure. Just a conversation about what is possible.

